Roc and Doll sits on the cusp of feminine; an edgy, directional label developed by designer Lucy Bennett and her strive to bring fashion forward design to the forefront of the independent designer market.
The label’s strong silhouettes, and well engineered garments have to date rewarded her with a clear identity that goes beyond tailoring with a twist. The careful structure of each piece is fundamental to the brand’s integrity, and small limited runs provide both customer and designer with pieces that will not tire.
Every style tells a different story, with each collection opening a new chapter. Through variations of choice fabrics, wool and jersey, comes a collective mix of staple separates for day to night. This philosophy remains true to every collection, and every season. Collections begin with an inspiration, and an initial shape. From this, the whole concept unfolds, and the initial shape is central to the shape and form of the remainder of the range.
Pieces are more often than not tailored, and key pieces have previously included the cape, with a big collar that wraps around the neck for snug coverage in winter months, the drape black jersey ‘Aphrodite’ dress that has been produced in mini and maxi lengths in a variety of colours, with the waterfall Grecian inspired drapey back feature captivating everyone who tries it on, and quintessentially Roc and Doll, the Romance is Dead Dress with it’s layering of fabric and folding of wool that really nips in any waist! These statement pieces continue to sell for the label from season to season, and achieve brand and design recognition for the label.
The label was established in 2005, shortly after Lucy graduated from the university of Huddersfield, where she studied fashion. Early collections appealed initially to a very small sector, then, with the development of definitive styles, the designer’s handwriting became visible and a clientele was carved out for the label. Since then, it has achived international sales, national press and orders with multi million pound e-commerce sites; brand alley and ASOS.
As seasons progress new looks and designs are added to the existing mix, which enchants new buyers worldwide. This theory and the encouragement from an experimental client base, allow designer and label to grow and evolve, providing a basis of change to each range that keeps the designer fluid in thoughts for what to do and where to go next?!